The Role of Digital Media in Promoting Indigenous Arts and Crafts in Fika Local Government Area, Yobe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Indigenous arts and crafts serve as cultural treasures, preserving traditions, showcasing creativity, and contributing to local economies. However, the globalized nature of modern economies often marginalizes these cultural expressions, limiting their visibility and market access. Digital media provides a platform to promote indigenous arts and crafts, offering artisans opportunities to reach wider audiences, engage in e-commerce, and participate in cultural exchange. In Fika Local Government Area, Yobe State, where artisans create distinctive pottery, textiles, and carvings, digital media can be a transformative tool. By enabling storytelling, visual marketing, and direct interaction with buyers, platforms such as Instagram and Etsy help artisans sustain their craft and connect with global markets. Studies emphasize that digital media can serve as a bridge between tradition and modernity, fostering cultural preservation and economic empowerment (Usman & Abdullahi, 2024). This research examines how digital media is utilized to promote indigenous arts and crafts in Fika, addressing its challenges and potential.
1.2 Statement of the Problem
Artisans in Fika face challenges such as limited market access, competition from mass-produced goods, and declining interest in traditional crafts. While digital media offers a solution, its adoption is hindered by factors like inadequate digital literacy, poor infrastructure, and limited awareness of online marketing strategies. This study explores the role of digital media in promoting indigenous arts and crafts in Fika, identifying barriers and proposing solutions for effective utilization.
1.3 Objectives of the Study
- To examine how digital media promotes indigenous arts and crafts in Fika.
- To identify challenges artisans face in using digital media for craft promotion.
- To recommend strategies for optimizing digital media use in promoting indigenous crafts in Fika.
1.4 Research Questions
- How does digital media promote indigenous arts and crafts in Fika?
- What challenges affect the use of digital media by artisans in Fika?
- What strategies can enhance the use of digital media for promoting indigenous crafts in Fika?
1.5 Research Hypothesis
- Digital media significantly promotes indigenous arts and crafts in Fika.
- Challenges such as limited digital literacy hinder the effective use of digital media by artisans.
- Improved digital media strategies can enhance the promotion of indigenous crafts in Fika.
1.6 Significance of the Study
This study highlights the potential of digital media to preserve and promote indigenous arts and crafts in Fika, providing insights for artisans, cultural organizations, and policymakers. It underscores the role of technology in bridging traditional craftsmanship and modern marketing.
1.7 Scope and Limitations of the Study
The study focuses on artisans and indigenous crafts in Fika Local Government Area, Yobe State, exploring how digital media facilitates their promotion. Other regions or non-digital marketing methods are not covered.
1.8 Operational Definition of Terms
- Digital Media: Online platforms for promoting and marketing arts and crafts.
- Indigenous Arts and Crafts: Traditional, handmade items reflecting local culture and heritage.
- Promotion: Activities aimed at increasing the visibility and marketability of crafts.
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